Effectiveness of Advertising Essay

DEFINITION: Advertising is the non personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. MEANING: Advertising is a form of communication for marketing and used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Advertising messages are usually paid for by sponsors and viewed via various traditional including mass media such as newspaper, magazines, television, radio, outdoor advertising or direct mail; or new media such as blogs, websites or text messages. CONCEPT: The word advertising is derived from the Latin word, â€Å"adverto† â€Å"ad† meaning towards and â€Å"verto† means to turn. Literally it means turning people’s attention to a particular or specific thing. Advertisements are sometimes spoken of as the nervous system of the business world. As nervous system is very important in human body so it is vital in business world. Advertising is multidimensional. It can be viewed as a form of communication, as a component of an economic system, and as a means of financing the mass media Different kinds of businesses use advertising to motivate different kinds of markets toward different kinds of responses ADVERTISING EFFECTIVENESS The main â€Å"actors† related to the effectiveness in the advertising activities are consumer, advertisement, product/service, medium, and environment. The advertising effectiveness can be studied from the different manifestations of these actors. * Consumers are audience of the advertisement and potential purchasers of the product or service. Many models of consumer behaviour have been developed to measure the advertising effectiveness. For example, in the attitude model in the effects of advertising on consumers can be described as a sequence of stages or steps that begins with an awareness of the existence of what is being advertised, through the knowledge on what the product or service has to offer, favourable attitudes, preference over all other possibilities, and the conviction that the purchase would be wise, and finally culminates in the actual purchase of the product or service. * Advertisement in a traditional sense can influence the consumer behaviour. In new media advertising on the Internet, the advertisement can be influenced by the consumer behaviour as well to manifest the effectiveness. For example, click through rates of banner advertising on the web can be used to measure its effectiveness. * Product/service represents the motivation of the advertising. Advertising is often used to try to increase sales of a product or the use of a service, to improve the firm’s â€Å"corporate image†: to persuade people that the company is benevolent and trustworthy, or to change people’s behaviour such as anti-smoking. So the advertising effectiveness can be also measured through the achievements of the motivation, such as the profit and the brand value. * Medium is the carrier of the advertising message. The principal media may be classified as newspapers, magazines, radio, TV, direct mail, Internet, outdoor and so on. The first criterion for effectiveness is that sufficient numbers of the target audience should get to see or hear the advertisement, which is mostly decided by the nature of the medium. 1.2 PURPOSE OF THE STUDY PREMIER HOME APPLIANCES wanted to know the effectiveness of their advertisement on their customers in order to improvise their advertising strategies. 1.3 PROBLEM DEFINITION To study the effectiveness of advertisement of premier home appliances 1.4 OBJECTIVES OF THE STUDY * To find the advertising effectiveness of premier home appliances * To evaluate the influence made by the advertisement on the customers purchase decision. * To find whether the advertisement has reached the customers. * To find which media impact made a huge impact. * To know whether advertisement creates brand identity among customers. * To know whether advertising creates awareness and belief about the product to customers. 1.5 HYPOTHESIS: Inspite of having an impressive advertisement they found it to be not convincing. 1.6 INDUSTRY PROFILE: Home Appliances are that without which a modern home is considered incomplete, especially in urban areas. We have become so used to some of the home appliances that it seems difficult to live without them. Indeed, they have made our life more comfortable and easier than ever. In metro cities and big towns, such household appliances are regarded as a boon, as they are instrumental in cutting down the time involved in most of the domestic chores. This is really a great help since people often find it difficult to keep a balance between professional obligation and household needs. HOMEAPPLIANCES PRODUCTS: Products such as microwave ovens, juicer- mixer- grinder, fully automatic washing machines, and frost- free refrigerators are the most popular category of home appliances. This is because they have made the work of housewives less tiresome and more enjoying. Most of the domestic appliances are useful in various kitchen related jobs and hence are termed as kitchen appliances. Gas stoves, toasters, microwave ovens, mixer & grinders, juicers & blenders, rotti makers, refrigerators, water purifiers are some of the most common kitchen appliances in India. Besides, there is a category of electronic products that have become an integral part of modern houses. These are air conditioners, fans, room coolers, room heaters, geysers, electrical irons etc. HOMEAPPLIANCES COMPANIES IN INDIA There are many Home Appliance companies in India like premier, pigieon, butterfly etc. Apart from them there are various international companies also that deal in domestic appliances. Some of these home appliances manufacturers are Samsung, LG, IFB, Whirlpool, and Kenmore etc. With the arrival of international brands in Indian market, the competition among rival companies has become stiff. Since, a majority of products are electrically operated; the focus is on such household appliances that are efficient in power consumption.| HOME APPLIANCES STORES Most of the leading home appliances manufacturers and companies have set up their exclusive retail outlets in important towns and cities of the country. Besides, there are local home appliances suppliers, manufacturers, wholesalers and retailers spread throughout India. Apart from that Home Appliances stores and shops are located in every locality, which let you compare products of different companies before buying and also let you buy all kinds of home appliance products at one place. Some manufacturers also offer after sale service, and if needed, repair the damaged parts of your electronic products. So here you will find the sites of some of the leading Home Appliances manufacturers and suppliers 1.7 COMPANY PROFILE: Sivanesan CEO- Sivanesan Group of Companies â€Å"Sivanesan group of companies believes in bringing quality products to over customers, right from its inception. No wonder, we have internalized high standards of quality in over business functions. The results are there for everyone to see in the form of remarkable levels of â€Å"customer satisfaction† and â€Å"business trustworthiness†. â€Å"Quality isn’t something that can be argued in a brochure or promised to a client. It must be there in your product. If it isn’t there, the finest sales talk in the world can not act as a substitute. At Sivanesan group of companies we have always believed in quality of our products, of our workforce, of our processes, of our management and in every aspect of our business relationship. Quality, at Sivanesan group of companies, is never an accident; it is always a result of high intentions, sin care effort, intelligent direction and skillful execution. The Sivanesan group is one of India’s largest and m ost respected business conglomerates in the home appliances sector. Premier the group well established brand founded in 1974 by Sivanesan, CEO of Sivanesan group of companies, since then the group has mentioned firm and impressive escalation. Today the group successfully manages as many as seven full-fledged manufacturing units above and beyond marketing and export divisions. The premier range of products is crowning almost the entire requirements of a modern kitchen. This can be seeing by the actually that we manufacture over 32 products under the premier brand tree. The most momentous being the vast reservoir of well trained, highly energized team of over 400 professionals and technicians. In addition to this premier’s R&D efforts persistently improve manufacturing methods to enhance the premium placed on its products. Moreover, they have invested valuable time and resource to bring their manufacturing practices in line with the most excellent in the world. This includes the installation of the most up-to-date machineries and processes. Premier pressure cookers come to your after years of research and development and offer the healthiest mode of cooking by conserving vital nutrients, vitamins and energy. Premier’s multiple facility system, built in to every one of its cookers, ensures increased safety and reliability in the long run. The aesthetic appeal of the streamlined exteriors and superior overall design help conservation of precious energy and time through quick, even heating. Underwriters laboratories inc (UL) is an independent not for profit organization, which in its 107-years-old history has dedicated itself to the cause of safety and quality service. UL is headquartered in the USA and has a network, which spans 89 countries across the globe offering manufactures, the world over unlimited access to the most lucrative markets. As per available estimate approximately 16 billion marks appeared from amongst 18,000 products in 1999 alone. UL certification symbolizes a commitment to continually offer saf er products to customers the world over. Premier cooker has now been accorded this prestigious certification for safety excellence on its cooker. A momentous occasion for the premier group and recognition for the safety standards it has been following for over three decades since its inception. The premier range of products covers almost the entire requirement of modern kitchen. With emphasis on quality, safety and product innovation, premier has been able to win the hearts of the Indian housewives and be reckoned as a leader in the kitchenware market. Today, premier manufactures over 32 products in 97 variations. Premier products are also exported to markets in Europe, west Asia, south east Asia, America, Australia, and Africa. Underwriters laboratories (UL) of USA and bureau of Indian standards (ISI) has certified premier’s automatic rice cookers and pressure cookers. Premiers attractive pressure cooker range include a wide verity of material and design options including Aluminum, HARD-ANODIZED, SS copper-bottom and SS sandwich bottom with unmatched durability, performance and style, the premier pressure cooker is quite truly the heart of any modern kitchen. Presented below are the different versions and models of the premier’s automatic rice cooker. Among other top selling range from premier are stainless steel copper bottom pressure cooker, mixi, multi-steamer, regular cookware and the LPG stove and many more. All that they are giving is to make cooking the comfortable, safe and economical for the housewives. Now to find out the ultimate safety symbol in kitchenware, look out for premier’s pressure cooker. In short, premier one of the premier brands in kitchen appliances, brings to its consumers cooking solutions that are not only considered â€Å"red-hot†. When it comes to standards related to product safety, there is the trust of lakes of premiers customer’s world over they have and the (UL) certification 1.8LIMITATIONS OF THE STUDY * Time constraint was the biggest limitation. The project had to be completed within 2 months and hence the sample size had to be lesser. * One problem that every interviewer faces is the willingness of the customers in filling up the questionnaire. * Validity of information obtained from the respondents was a major drawback. 1.9 SCOPE OF THE STUDY This study is expected to identify whether it has reached the target audience and thus, can find the gap that is to be improvised. CHAPTER-II REVIEW OF LITERATURE According to Weilbacher (1984), this ability to jumble all of what one knows about a product or a company together with selected elements from one’s life experience is the essence of Creativity in Advertising. The degree or level of Advertising C:reativity is definitely related to the Advertising Effectiveness. To assess the effectiveness of advertisements, there have been two streams of research (Jeong, 2004). One stream of research focuses on the psychological aspects of advertising impact and the other focuses on the sales and market response aspects of advertising effects. Neslin(2002) found that other variables like sales promotion can have a significant influence on the advertising and sales relationship and consider such variables responsible for inconsistent results in previous studies on the effectiveness of advertisements. The behavioral perspective of advertising effectiveness provides insight into the antecedents of consumer behavior like attitude, recall and brand choice. It, therefore, supersedes in importance than the market and sales response method of advertising this is also more important as it is more consistent with the marketing concept which focuses on the final consumer as a fundamental business philosophy (Ang,Lee & Leong, 2007). Consistent with such views, Lucas and Britt (1963 cited in KocabiyikoÄŸlu, 2004) stated quite earlier that the basic purpose of advertising is to provide information about the actual receivers of advertisements that are instrumental in the selection of appropriate advertising strategies. This ultimately improves the effectiveness of advertisement and hence will positively affect the market result. The behavioral perspective of advertising effectiveness concerns how people perceive, process, respond to, and use advertising information in making purchase decision about certain product or service (Jeong, 2004). Similarly, attitude as another measure of advertising effectiveness is important because it is related to how consumers evaluate the advertised products. A strong positive attitude towards a product means that the person may buy the brand in future (Wells etal., 2003). As Mitchell and Olson (1981) state that as attitudes are relatively stable and enduring predispositions to behave, they should be useful predictors of consumers ’behavior towards a product or service. Gresham and Shimp (1985) consider attitude as an attempt to influence consumers’ choice. Advertising recall is a memorability test that determines how viewers remember something specific about the advertisement and the brand (Wells et al., 2003). Recall can be aided as well as unaided (Till & Baack, 2005). CHAPTER-III RESEARCH METHODOLOGY Research is a systematic method of finding solutions to problems. It is essentially an investigation, a recording and an analysis of evidence for the purpose of gaining knowledge. According to Clifford woody, â€Å"research comprises of defining and redefining problem, formulating hypothesis or suggested solutions, collecting, organizing and evaluating data, reaching conclusions, testing conclusions to determine whether they fit the formulated hypothesis† In other words, research methodology is simply the plan of action for a research which explains in detail how data is to be collected, analyzed and interpreted RESEARCH DESIGN: The study is descriptive in nature. Data were collected through questionnaire and processed. Analyzing using various statistical tools like tabulation percentage and relationship chart. TOOLS USED: To analyses and to arrive at a conclusion as to how the professional view has changed the environment suitable statistical techniques are to be employed. The research has been done by using following tools. Percentage, Tabulation, Pie chart, Bar chart No. of respondents Percentage = ——————————- x 100 Sample size PERIOD OF SURVEY: The duration of the study has been for the two months. SAMPLE SIZE : For these study 60 consumers where taken as the sample size to collect the detailed data DATA COLLECTION TECHNIQUES 1.Primary data 2.Secondary data The techniques that was used by the researcher for collecting primary data was the questionnaire method. The researcher has used the structure form of the questionnaire with the close us open-end question. The researcher has collected primary data from the respondents and secondary data from post research. Face to face method secondary data was also adopted to have additional information. QUESTIONNAIRE Questionnaire is a special practice to prepare a schedule of questions or a questionnaire for interviewing a person. As such, the set of questions prepared are of two types: A set of questions prepared by the interviewer and is asked by the interviewer during an interview is the first kind. It is a set of questions administered by the interviwer in interview. A set of questions prepared by the interviewer and is given to the person being interviewed and filled in by the interviwee: the person giving interview. In either case, data can be gathered and then analyzed. The two are being used in geography, especially in field work research. There is a kind as well. Some researchers have prepared such schedules of questions of questionnaires , evaluated them and then standardized them as well.

The End of Savannah State University Essay Topics

The End of Savannah State University Essay Topics Application essays about challenges reveal how you respond to difficulty to folks who are quite interested in how you'll handle the subsequent four years all on your own. Debating is a helpful practice for all people as a result of the experience and skills it provides you. Stephen connects his previous experience to his present-day maturity through self-knowledge. Admission is granted for a certain semester and is validated by registration for this semester. Applicants have to be admitted to the Graduate School before they are entitled to register. Students know the way to be creative. They lead busy lives and often forget about an upcoming deadline. The next graphic shows the way the cost of getting a degree at Georgia State University compares to other similar excellent colleges nationwide. FCS schools play with no more than 63 scholarships. 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Lorraine Hansberrys A Raisin in the Sun - 735 Words

The play â€Å" A Raisin in the Sun† by Lorraine Hansberry shows three generation of women under the same roof and the struggle each women face, the dreams that they had and how they overcome the obstacle in their life to move on to something better. The women in the family has had to sacrifice a lot to make the family either happy or progress further in life. Lena Younger became the head of the household upon the death of her husband. She moved from the south to the north to better herself and her life. Lena dreams and aspirations are link to those of her family. She does not aspire to be more than what she is, but she wants more for her family. Lena is struggling to understand how money as became such a big part of her family. She cannot comprehend the way her children are acting, when they were brought up better than that. Beneatha rejecting God by saying it is just man who does all the work and does not get the praise. She is just expressing the family situation in way tha t maybe Lena would have been able to understand. Lena wants Walter Lee to stand up and become the man he can be; she wants him to feel he is a man, so she decided to give the chance to be the head of the family by giving him the rest of the insurance money to put in an account to manage. Ruth is married to Walter Lee, she is frustrated and just plain tire of the way she is living and Walter Lee is treating her and the family. She is tired of her husband’s get rich ideas, but still seeks to please him andShow MoreRelatedLorraine Hansberrys A Raisin in the Sun1260 Words   |  6 Pagesoblivious to this fact, and to those who are aware and accept this knowledge. The people who are oblivious represent those who are ignorant of the fact that their dream will be deferred. This denial is the core of the concept used in A Raisin in the Sun by Lorraine Hansberry. The perception of the American Dream is one that is highly subjective, but every individual dream ends in its own defermen t. During the 1960s, the African-American people were in racial situations due to their â€Å"lowered status†Read MoreLorraine Hansberrys A Raisin In The Sun1850 Words   |  8 PagesIn Lorraine Hansberry’s â€Å"A Raisin in the Sun† (1959), she reveals the life of the Youngers family. In doing so, there surfaces a detrimental ideology that destroys the family financially and in their overall happiness. In Act II Scene I, Walter, the father figure of the family, says, â€Å"Why? You want to know why? Cause we all tied up in a race of people that don t know how to do nothing but moan, pray and have babies!† (Hansberry 532). By way of explanation, the family and much of the African-AmericanRead MorePride in Lorraine Hansberry’s A Raisin in the Sun611 Words   |  2 Pages Pride Numerous meanings thrive throughout Lorraine Hansberry’s A Raisin in the Sun. 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This play portrays a poor African-American family of five known as the Younger Family, living on the South side of Chicago in a run-down one-bedroom apartment, Its furnishings are typical and undistinguished and their primary feature now isRead More Lorraine Hansberrys A Raisin In The Sun Essay552 Words   |  3 Pages But not everyone will achieve their dreams and some, because of sad circumstances lose their grip on their dream and fall into a state of disappointment. Langston Hughes poem relates to the dreams of Mama, Ruth, and Walter in Lorraine Hansberry’s play A Raisin in the Sun. nbsp;nbsp;nbsp;nbsp;nbsp;Ruth has to listen to Walter’s extravagant dreams of being rich and powerful all the time and know that these dreams will never happen. They are very poor and Travis must sleep on the couch becauseRead MoreEssay on Lorraine Hansberrys A Raisin In The Sun1190 Words   |  5 Pages Lorraine Hansberry’s novel, A Raisin in the Sun, revolves around a middle-class African-American family, struggling during World War II. By reading about the Younger’s true to life experiences, one learns many important life lessons. One of the aforementioned would be that a person should always put family’s needs before their own. There are many examples of this throughout the novel. Just a few of these would be the example of Ruth and her unborn baby, Walter regaining the respect of his familyRead More Lorraine Hansberrys A Raisin In The Sun Essay3889 Words   |  16 PagesLorraine Hansberrys A Raisin In The Sun A dream deferred is a dream put off to another time, much like this essay. But unlike dreams sometimes, this essay will get fulfilled and done with. Each character from A Raisin in the Sun had a deferred dream, even little Travis although his dream was not directly stated.   Ã‚  Ã‚  Ã‚  Ã‚  Their dreams become dried up like a raisin in the sun. Not just dreams are dried up though; Walter Lee and Ruth’s marriage became dried up also. Their marriage was no longerRead MoreLorraine Hansberrys Raisin In The Sun1883 Words   |  8 PagesOver 5 decades ago Lorraine Hansberry wrote a play, Raisin in the Sun, about a family living in Chicago  during the Civil Rights Era.   The play illustrates a realistic portrait of African-American life during the late 50’s early 60’s.   The family comes into some money as a result of the Patriarch of the family passing away.   This insurance check presents an opportunity for each member of the family to realize their dreams in order to escape the ghetto.   However, each family member/character dealsRead MoreEssay Lorraine Hansberrys A Raisin In The Sun2551 Words   |  11 PagesRaisin in the Sun In the story â€Å"Raisin in the Sun† there is basically a group of characters all in one family living in a small apartment with everyday their love dying a little more. The family is black and through the whole play it shows how segregation was played in the 1950s. Ruth Younger is a wife of Walter Younger and a Mother of Travis Younger who is living in a small living assortment and just wants to get away and move on to something bigger and something more independent. Now with herRead MoreThe American Nightmare: Lorraine Hansberry’s A Raisin in the Sun1011 Words   |  5 PagesIn Lorraine Hansberry’s â€Å"A Raisin in the Sun†, she uses the African American Younger family as a representation of the entire race’s struggle for the American Dream. America has always had slogans such as â€Å"the land of the free† and â€Å"liberty and justice for all†. The Younger family is finding out, like generations before them, the American Dream i sn’t at all what it seems if you’re black. The family eagerly awaits the insurance check from the death of their father, while living a life of constant

Analysis Of The Movie Song Of The South - 1578 Words

Disney has faced a large amount of criticism from critics over the tropes and stereotypes that it portrays in its animated films. This is not a recent event however. One of Disney’s most notorious and controversial films, Song of The South, was released in 1946. Song of the South, set during the Reconstruction Era, focuses on a young boy named Johnny who learns that his parents will being living apart for an unknown amount of time, moves to a plantation in Georgia, while his father continues to live in Atlanta. Depressed and confused over the recent events Johnny decides to run away to Atlanta, but is drawn to the voices of Uncle Remus, an ex-slave living on the plantation, telling stories of Br’er Rabbit. Although it is implied that the African American workers are no longer Johnny’s family property, the black characters are still wholly subservient and are happy to be so. James Baskett plays Uncle Remus as a blissfully, happy companion ready to please. Due to this â€Å"magical negro† trope, the characters’ ridiculously stereotypical voices, and the unrealistic happy and joyful relationship between the white landowners and their black help, Song of The South, is one of Disney’s most offensive, racist, and fictitious film. Disney’s portrayal of Uncle Remus is his veiled justification of the mistreatment that minorities received before and after the Reconstruction Era. Understanding how atrocious and awful African-Americans’ life was during the Reconstruction era, is key toShow MoreRelatedAnalysis Of The Movie The Song Of The South 2357 Words   |  10 Pages Song of the South is a movie based off of â€Å"Uncle Remus† a book about the stories of Br’er Rabbit. In the book, Brer Rabbit has many encounters with Br’er Fox and Br’er Bear. The stories about Brer Rabbit include The Tar Baby, Brer Rabbit Earns a dollar per minute, and Br’er Rabbit’s Laughin Place.Then in 1946 Walt Disney made a movie based on the book. 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Bollywood, the Hindi-languageRead MoreFactors That Affect a Business Essay640 Words   |  3 Pagesobserver and manage specially for some south American countries that have experienced high inflation rate, for example, Mexico has succeeded in bringing its inflation rate down from over 100% to under 10%. Other economic influence s that can be important are the level of government budget deficit or surplus. - Social and cultural factors: In the text, we notice that the JCB brand is accepted and integrated in different various circles (song, movie TV programme, old and young are

Single Fathers Versus Single Mothers Free Essays

Single Fathers The Single Fathers versus Single Mothers First Name Last Name College / University you are enrolled at Professor’s Name Subject The Single Fathers versus Single Mothers The plight of single mothers has been all too familiar in the recent years. Social services have been tailored made to cater to their needs. It is with them that our society sympathizes. We will write a custom essay sample on Single Fathers Versus Single Mothers or any similar topic only for you Order Now Then again, we seem to have forgotten that while there is a single mother, there is the single father who suffers just the same. He is that other part of the whole. He also has his own rights, needs and story that deserves to get noticed and paid attention to. Indeed, he too matters and that is for sure. The number of single fathers in the United States registered to about 2. 5 million by the year 2007. Of the 2. 5 million, 40 % of them are divorced, 4% are widowed and the remaining 16 % are separated. Eight percent of the population rears three or more children below 18 years of age. About 14 % of this population has been not been living in their own homes. The annual income of 27 % of these families amounts to about $ 50,000 or more (Information Please Database, 2007). This has been a big population boost as way back in 1970, single mothers account to about 90 % of the single family population while single fathers only numbers to 400,000 (Gillenkirk, 2000). The American family is a lot different now. More and more fathers left to rear their children after a break up are starting to out number the single mother population, almost twice as much. More than 2 million, which is about one – fifth of the population of single parents today, are single fathers. Even though the media’s portrayal of single parents still focuses primarily on single moms, working single fathers now register to about 30 % of the single parents population (Gillenkirk, 2000). For most social workers, particularly the ones involved in the welfare department and civil service find it hard to fit in quality time in their schedules. Most of their time is consumed by long working hours. They could not avail of night shifts to take time off from work. As a result, they seldom spend worthwhile moments with their kids (Jaff, 1983). In the social work practice, fathers are branded as the â€Å"hard to reach clients. † Most lower – class single fathers are labeled this way. Their working habits or their seeming lack of interest may be to blame. These seem to augment the bad reputation of fathers as unhelpful and impassive and almost always pass the burden of responsibility to their wives. As if to add insult to injury, home visits are scheduled during the daytime and most of them are designed primarily for the mother and children, the father, in most cases is overlooked. Arranging schedules favorable to the father barely happen. If only social work practices will include single fathers in their client’s list, they are most likely to respond (Jaff, 1983). Stereotyping among fathers themselves still abound the paternal role in the world of social services. In some cases, their roles are dictated by social workers. The lack of efforts to include single fathers in social work practices are taken as a non – involvement. While there is no denying of the incidents wherein fathers are out of reach, it must be noted how ever that most of this cases happen in social work programs primarily catered to single mothers. Even though equal importance are considered and expected, single fathers are seldom if not never the major clients as far as social work practices are concerned, by default or design (Jaff, 1983). The seeming exclusion of fathers in the social work practice was founded on either conceptual or organizational reasons. The irony is that most children in placement came from families with unhealthy father – child relationships. Sadly, making up for such loss never happens. While the importance of incorporating the father’s role in such programs is slowly gaining recognition, what is ideal does not always exists in reality, though. Still, there is a decline in terms of partnership and fathers barely get the accommodation they deserve (Jaff, 1983). This kind of development is much awaited by the social work practice in general, particularly the children involved. They know too well that there is a large possibility of ignoring the father as an important client. Countless reasons contribute to this scenario. Nevertheless, fathers are not valued nor are they assisted at the very least in the field of research and social work practice. He is deemed to be the challenging rather than partner in delivering social work practices. The father’s role is of equal importance with that of the mother. If only outreach programs are incorporated, working hours is not a matter and if only cultures are respected, fathers can turn to social work practices whenever he needs a helping hand (Jaff, 1983). In the world today, the father’s role and problems as a client in the social work practice, commands a second glance. This is especially true now that women’s rights and roles are redefined. The father and the mother are now treated as two separate entities, thanks to the dictates of the modern world. Moreover, testing family roles is more acceptable today than ever before. Maternal as well as paternal roles are gaining it most deserved attention (Jaff, 1983). The issue of the father’s rights as a partner in social work practices is one thing. It has never been so important to be reminded that efficient child welfare practices must be delivered. Both parents need to be involved as they form part of a whole. After all, the process starts with them. Biological or psychological, a parent’s participation is crucial. It can make or break the whole child welfare practice no matter how noble the aim can possibly be (Jaff, 1983). A century ago, fathers left home in search for a job to sustain his family. Back then the father is the breadwinner, a place that held a stable footing for a while. Undoubtedly, over the years, men have endured countless struggles to stay true to this assumed role in the family. Nevertheless, at the turn of yet another century, the male of the species being the sole providers remained to be the standard (Shaklee Year). However, such standard has been challenged by current changes in the family set – up for the past couple of years. An increasing number of married women are beginning to enter the employment scene. This includes mothers of young children. With this thing happening now, are fathers as breadwinners nearing extinction? (Shaklee Year). As mothers begin to enter the work force, the fathers are compelled to pay a price. Husbands of employed mothers appear to suffer mental anxiety and distress more as compared to husbands of stay – at – home moms. There are men who see themselves as a deficient provider. While women’s liberation has done good things to the female of species, it has abandoned the conventional concepts of machismo and fatherhood. In effect, it posted a challenge to the prototype of a man as a sole provider (Shaklee Year). The role of the father as a breadwinner may soon come to an end. Differing trends could be the reason for its downfall. Separating oneself from a certain role is a good recourse especially when conventional roles are at stake. Since the marrying age of men is getting high, they are most likely to father relatively few children. Moreover they would most probably file for divorce sooner or later. This trend includes children born out of wedlock, whose fathers’ participation is almost negligible. In addition, children out of wedlock who seldom receive support from them fathers are part of this trend. The amount of quality time shared by fathers and his family has gone down by 43 % from 1960 until 1980. These fathers have separated themselves from family life primarily because of the recent redefinition of the father’s role in the family (Shaklee Year). The reverse of the process may be echoed by the second trend. This can be characterized by men’s view of their involvement in the family life as a measure of happiness. The average American father would trade job promotion for quality time (Shaklee Year). It took us how many years to be able to weigh against this reaffirmation the role of the male species in the family today to his role back when the days were young. The year was 1800’s when the strong male image came to life. The father’s role in child development and family life is vital as far as the home, being the focus of the work is concerned. However, when work leaves home, fathers become insignificant in the aspect of child development. As mothers grace the employment scene, the father’s role in the children’s lives are stressed like never before. Initially, fathers may not be comfortable to assume this role since they are not used with this kind of set – up. Though they may not see their fathers like themselves, they can very much resemble the role their great – grandfathers used to play at home (Shaklee Year). Today, a growing number of men are beginning to value a world beyond work and success. Things then known to be the measures of life’s worth. Now, they know that there is certainly nothing more of value than witnessing the first few gaits of their child, that sweet kiss on the cheek, the seemingly complicated art of tying a shoelace, that clip perfectly placed on her head or his boy’s first attempt to shoot that ball. These are the things can never be replaced by any amount of compensation for a job well done. Though it can never be well articulated in words, that sense of satisfaction can surely get any single father through the pains of his fate. The times when a father is able to watch a child grow and actually be there for him from the minute he begins to defy gravity until such time when he can very well take care of himself are the very moments when the much needed strength may be drawn from. These are the things that can make loss and custody battles a little bit more bearable than it actually is (Gillenkirk, 2000). The very same things that remind him that after all, everything will be worth every pain endured and tear shed along the way. References Gillenkirk, J. Fathermag. com. (2000, November 4). A Revolution in American Fathering. Retrieved February 18, 2008, from http://www. fathermag. com/107/fathers/ Information Please Database. (2007). Fathers by the Numbers. Retrieved February 18, 2008, from http://www. infoplease. com/spot/dadcensus1. html. Jaff, E. D. (1983). Fathers and Child Welfare Services: The Forgotten Clients. Laurence Erlbaum Ass, 129 – 37. Shaklee, H. CCC. (Year). Fathers in America: 100 Years of Change. Retrieved February 18, 2008, from http://www. agls. uidaho. edu/ccc/CCC%20Families/Research/fathers. htm How to cite Single Fathers Versus Single Mothers, Essay examples

Evil Emperors Essay Example For Students

Evil Emperors Essay Andew BoveBlock FAugustus was one of the single most extraordinary emperors to ever rule theRoman Empire, he was also the first. Augustus set a precept for emperors to come. Someemperors followed it, some tried, and some didnt try at all. My report is about twoemperors of Rome that didnt rule in light of Augustus, and probably couldnt help it,considering they were most definitely insane. CaligulaGaius Caesar was born in the ancient city of Antium on August 31, 12 A.D.. Gaiushad two brothers and three sisters. Gaius was devoted to his sisters, and according topopular scandal, to the point of incest. Gaiuss father was Germanicus, nephew andadopted son of Tiberus, the second emperor of Rome. Germanicus was an active generalfor the Roman army. As a child Gaius accompanied his parents on military campaigns. Onthese campaigns Gaius would wear soldiers boots around the camp, thus earning him thename ?Caligula? which means ?little boot.?But Caligulas childhood was not a happy one. His father died under suspiciouscircumstances when Caligula was only 9. Caligula was basically abandoned by his mother,Agippina, granddaughter of Augustus, and sent to live with his great-grand mother Liviaat the age of 15. Following Livias death 2 years later, Caligula, now 17, was sent to livewith his grand mother Antonia. Caligulas mother and two brothers would eventuallysuffer demotion and even tually, violent deaths because they were thought to be, andindeed were, conspirators against the Roman emperor, Tiberius When Tiberius died on March 16, 37 A.D. Gaius was in perfect position to assumepower except for the obstacle of Tiberiuss will, which named his son Tiberius Gemellusand Caligula joint heirs. Caligula didnt like the fact that he might not become soleemperor. To solve this problem Caligula ordered Gemellus killed within months. So Gaius,not Gemellus became emperor of Rome. The people of Rome were extremely glad to see Tiberus go, and hoped thatCaligula would rule in light of Augustus. During the first six months of his reign, Caligulagained immense popularity by publicly demoting Tiberius and destroying his personalpapers. Six months into his reign Caligula fell ill with a fever and was near death forweeks. When Caligula recovered he was most likely insane, and would soon show histerrible face. Gaius began acting in an openly autocratic behavior. He soon lost his earlypopularity and earned the hatred of the Senate. Caligula exhibited excessive cruelty,immoral sexual escapades, and disrespect toward tradition and the Senate. He declaredhimself to be a god, in fact, he declared himself to be all of the gods. He set up a brothelusing senators wives and declared his horse a member of the senate, complete with agolden stall. He squandered money on public entertainment, ordered many peopleexecuted for no reason, had most of his relatives murdered or banished, ordered foolishbuilding projects, and had people tortured and killed while he dined. At one point heordered a statue of himself to be set up in the temple at Jerusalem, but later canceled hisorder. Caligula exhibited laughable military campaigns. He ordered an attack on theGermans, but called it off and told the army to collect seashells instead. He also orderedan attack on the British but called it off at the last minute. He boasted of defeating theGerman and British, but he never actually fought them. By the year 41, Caligula had made too many enemies. His biggest mistake wasprobably insulting the army and threatening to kill members of the senate. Caligula waskilled by his own body guard while exiting the theater on January 24th, 41 A.D. He was28 years old, and had ruled for 3 years and 10 months. Caligulas uncle Claudius, who wasaged and regarded as an idiot, was hailed emperor by the Praetorian Guard. Old uncleCaludius, the family embarrassment, was now emperor. .u464282941e60b42cb0199c791252beb7 , .u464282941e60b42cb0199c791252beb7 .postImageUrl , .u464282941e60b42cb0199c791252beb7 .centered-text-area { min-height: 80px; position: relative; } .u464282941e60b42cb0199c791252beb7 , .u464282941e60b42cb0199c791252beb7:hover , .u464282941e60b42cb0199c791252beb7:visited , .u464282941e60b42cb0199c791252beb7:active { border:0!important; } .u464282941e60b42cb0199c791252beb7 .clearfix:after { content: ""; display: table; clear: both; } .u464282941e60b42cb0199c791252beb7 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u464282941e60b42cb0199c791252beb7:active , .u464282941e60b42cb0199c791252beb7:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u464282941e60b42cb0199c791252beb7 .centered-text-area { width: 100%; position: relative ; } .u464282941e60b42cb0199c791252beb7 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u464282941e60b42cb0199c791252beb7 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u464282941e60b42cb0199c791252beb7 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u464282941e60b42cb0199c791252beb7:hover .ctaButton { background-color: #34495E!important; } .u464282941e60b42cb0199c791252beb7 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u464282941e60b42cb0199c791252beb7 .u464282941e60b42cb0199c791252beb7-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u464282941e60b42cb0199c791252beb7:after { content: ""; display: block; clear: both; } READ: A Few Greek Gods EssayCaligulas reign is the one of the most poorly documented in Roman History. Many of the surviving sources are most likely bias and inaccurate. It is at times hard todistinguish from truth and embellishment. Such tales of sheer lunacy could most likelyhave been made up, or could be the truth. The true character of the youthful emperor willforever elude us. NeroLucius Domitus Ahenobarbus or simply Nero, was born in 37 A.D. into what isnow considered a dysfunctional family. Nero lost his father at the age of three. But Nerosbiggest disadvantage was the obsessive behavior exhibited by his mother, Agrippina theyounger, the sister of Caligula. Dispite all this Nero grew to love the arts. When Claudius, the emperor, executed his wife, Agrippina seduced her uncle andbecame his wife. She persuaded him to adopt Nero as his son, thrusting his own sonBritannicus aside. Agrippina then poisoned her husband with mushrooms so he could notappoint Britannicus emperor. After Claudius death in 54 Nero was appointed emperor at the age of 17. For thefirst part of Neros reign he was guided by Burrus, who Nero would later poison, and thephilosopher Seneca, who Nero would later force to commit suicide. This was calledNeros ?good period.? He cut taxes, and organized fairs and festivals. This period wasshort lived. As Nero reached his early twenties he began to resent his mother. He threw herout of the palace and considered her an outcast. Agrippina became angry with her son andthreatened to make Britannicus emperor. So Nero poisoned Britannicus at his birthdayparty. Agrippina, as a last resort to reconcile with her son, seduced him. Although Nerosoon broke off these incestuous relations. These relations served as a mental torment,perhaps the reason that the emperor began to act more oddly. Nero would walk the streets at night, says Dio the historian ?insulting women,practicing lewdness on boys, stripped people he encountered, beating, wounding, andmurdering.? On one occasion Nero assaulted a young man, and in defense the man gaveNero a black eye. Although the man apologized, Nero forced him to commit suicide. Nero loved the arts. He also loved the circus. Nero put on spectacular shows. Heheld circus that consisted of as many as 400 bears and 300 lions, elephants, andgladiatorial shows. He gave immense prizes to people in attendance. At one time he evenconstructed an artificial lake. Nero ordered Brothels and taverns to be built in the centerof this lake. At one time Nero outlawed the selling of anything boiled except for pea soup andvegetables. If one failed to obey they were executed. On March 22, 59 A.D. Nero decided to kill his mother. He sent his mother out tosea in a small wooden boat that soon fell apart in the harbor. Sailors then were ordered tobeat her with thier wooden oars until death. When the sailors brought the body of hismother before Nero he is quoted in saying ?I did not know I had such a beautiful mother.?He regretted the death of his mother and he began acting more bizarre. Soon after Nero killed his wife Octavia and married Poppaea. He begancross-dressing when he attended the Senate and forced senators to dance in public. Hemade nobles chant songs of praise to him. In July 64, a fire broke out that would eventually burn 2/3rds of Rome. Rumor hasit that while Rome was burning Nero stood on the roof of his palace and composed a songwith his lyre. After the fire was finnaly put out rumors were flying. People thought thatNero had set the fire in order to provide inspiration to a song he was composing called?The Sack of Troy.? Neros advisors told him to lay the blame on the Christians, a smallminority at the time. The Christians were disliked by most Romans because they wouldntworship Roman gods. They served as the perfect scapegoat for Nero. Nero spread the rumor that the Christians were to blame and he made a big showof arresting and executing them. Most of the Christians that were arrested and sufferedcruel and horrifying deaths. They served as human torches in the streets and Nerosparties. The Church declared Nero the anti-Christ. .u3e01e7f09108957d8f43661512b16493 , .u3e01e7f09108957d8f43661512b16493 .postImageUrl , .u3e01e7f09108957d8f43661512b16493 .centered-text-area { min-height: 80px; position: relative; } .u3e01e7f09108957d8f43661512b16493 , .u3e01e7f09108957d8f43661512b16493:hover , .u3e01e7f09108957d8f43661512b16493:visited , .u3e01e7f09108957d8f43661512b16493:active { border:0!important; } .u3e01e7f09108957d8f43661512b16493 .clearfix:after { content: ""; display: table; clear: both; } .u3e01e7f09108957d8f43661512b16493 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u3e01e7f09108957d8f43661512b16493:active , .u3e01e7f09108957d8f43661512b16493:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u3e01e7f09108957d8f43661512b16493 .centered-text-area { width: 100%; position: relative ; } .u3e01e7f09108957d8f43661512b16493 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u3e01e7f09108957d8f43661512b16493 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u3e01e7f09108957d8f43661512b16493 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u3e01e7f09108957d8f43661512b16493:hover .ctaButton { background-color: #34495E!important; } .u3e01e7f09108957d8f43661512b16493 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u3e01e7f09108957d8f43661512b16493 .u3e01e7f09108957d8f43661512b16493-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u3e01e7f09108957d8f43661512b16493:after { content: ""; display: block; clear: both; } READ: Purpose: To see if their is an effect on golf ball EssayThe following year Nero flew into a rage. He kicked his pregnant wife to death. He found a male slave named Sporus, had him castrated, renamed him Sabina and usedhim as if he were a wife. Nero would tie girls and boys to stakes, and then putting on ananimal hide he would ?satisfy his lusts while appearing to devour parts of their bodies.?says Dio the historian. In April 65 Nero uncovered a plot against him. He personally presided over eachof the convicted. After the tria,l Nero, living in fear of perpetual assassination, left forGreece where he participated in the Olympic Games. He returned to Rome with 1,808crowns he had won for poetry and racing. Upon his return, discontent was growing. A revolt began in Gaul and Germany,before spreading to Italy. Nero panicked and fled to the house of an ex-slave. He beggedsomeone to kill him because he lacked the nerve to do it himself . But when he heard thesound of horsemen coming for him he stabbed himself in the throat. As he bled to death hesaid ?What an artist dies within me.?Nero and Caligula, both early emperors of Rome, both well educated men with thecapability to be extraordinary rulers. But both were corrupted by power and brought up byRoman government. Their first words as children were probably ?senate? and ?emperor?rather then ?mommy? and ?daddy.? Being brought up in the imperial household of ancientRome is enough to make anyone go mad. .

Selecting A Pure Breed Essays - Dog Breeds, Toy Dog,

Selecting A Pure Breed All dogs, impure as well as pure-bred, and several wild cousins such as wolves and foxes, are one family. Each breed was created by human beings, using selective breeding to get desired qualities. The result is an almost unbelievable diversity of purebred dogs that will, when bred to others of their breed, produce their own kind. A breed standard is a written description of a given breed. This description uses words to define what a breed should look like. A standard exists for each of the breeds recognized by The American Kennel Club (AKC) and is the standard each breed is mentally measured against. Throughout the world there are several hundred distinctive breeds of purebred dogs, not all of which are AKC recognized breeds. There are currently 147 breeds officially recognized by the AKC. Each breed is assigned to one of the following seven groups, based on the uses for which the breeds were originally developed. These seven groups include: Group 1 -- Sporting Dogs; Group 2 -- Working Dogs; Group 3 -- Terriers; Group 4 -- Toy Breeds; Group 5 -- Non-Sporting Breeds; Group 6 -- Herding; and Group 7 -- Hounds. The Sporting dogs are naturally active and alert, likable, and well-rounded companions. Members of this Group include pointers, retrievers, setters and spaniels. Remarkable for their instincts in water and woods, many of these breeds actively participate in hunting and other field activities. Potential owners of Sporting dogs need to realize that most require regular, invigorating exercise. Dogs of the Working Group, of which there are 21, were bred to perform such jobs as guarding property, pulling sleds and performing water rescues. They have been an invaluable asset to human being throughout the ages. The Doberman Pinscher, Siberian Husky and Great Dane are included in this Group. Quick to learn, these intelligent, capable animals make solid companions. The Terrier Group is a group of feisty, energetic dogs whose sizes range from fairly small, as in the Norfolk, Cairn to the grand Airedale Terrier. This group consists of 25 different recognizable breeds. Their ancestors were bred for hunting and killing vermin. These dogs are very determined and are often described as projecting an attitude that they are always eager for a spirited argument. They require owners with the determination to match their lively characteristics. With 20 separate breeds in it, dogs in the Toy Group are full of energy. These dogs may look little and fragile, but many Toy dogs are tough as nails (AKC.org). This group is popular for people who do not have a lot of space for a larger dog. This group contains the ever lovable Chihuahua, Italian Greyhound, and Poodle. The diminutive size and winsome expressions of Toy dogs illustrate the main function of this Group: to embody sheer delight (AKC.org). The Poodle, Dalmatian, and Bulldog are a few examples of the 17 breeds you will find in the Non-Sporting Group. This is an extremely diverse group of dog breeds. Some are extremely rare to find, while others are seen all the time and everywhere. The breeds in the Non-Sporting Group are a varied collection in terms of size, coat, personality and overall appearance (AKC.org). The Herding Group, consisting of the Collie, Border Collie, and German Shepherd Dog are some of the most popular family pets. This is an astounding group of smart dogs. Formerly members of the Working Group, they were separated into their own group in 1983. All breeds share the fabulous ability to control the movements of other animals (AKC.org). These dogs make wonderful, obedient pets if given the time for training and exercises. The Hound Group contains such popular dogs as the Basset Hound, Bloodhound, and Greyhound. There are 22 separate breeds in the Hound Group alone. Most hounds share the common ancestral trait of being used for hunting, for example, some use acute scenting powers to follow a trail. Others demonstrate a phenomenal gift of stamina as they relentlessly run down prey. Purebred dogs are found in a variety of sizes, shapes, colors and personalities. Some breeds are old, others are new, and all have been molded over time to serve humanity in some capacity. Thus we have hunters,