Comparison of UK Building Contracts

Comparison of UK Building Contracts Assessment: Terms of Contract; Critical Evaluation; Question standard practise Samuel Perkins Introduction This assignment aims to compare and contrast the various aspects of both the SBC/Q 2011 Standard Building Contract against the NEC 3 Engineering and Construction Contract: priced with Bill of Quantities 2013. Throughout the assignment I will abbreviate these to SBC/Q 2011 and NEC3. I aim to evaluate the documents involved in the making of the contracts (10%/350 words), the roles of those involved in the performance of the contract (20% / 700 words) , the Contractors responsibility towards the design (20% / 700 words) and finally concentrating on the payment aspect of each contract (50%/1750 words). The contracts will be assessed regarding revisions made in September 2011 to the Housing Grants, Construction and Regeneration Act 1996. My word count will be including the above mentioned areas not exceeding the 3500 words as required. Documents Making up the Contracts In the SBC/Q 2011 contract under provisions, the contract documents are defined in clause 1.1. The issue with this is that the contract sum analysis and any schedule of rates are dependent on the respective party and can therefore not be deemed as contract documents under this condition. For the employer this would mean that the main, responsibility for the correct descriptions and quantities would be placed upon them mitigating risks for the contractor. Regarding any discrepancies within the contract documents it is the responsibility of the Contractor to inform the Architect of any differences, however it should be noted that they are under no obligation to freely search for any discrepancies. Yet under condition 2.15 it states that if the contractor becomes aware of any such departure, error, omission or inadequacy as referred to in clause 2.14 that he shall immediately give notice with appropriate details to the Architect/Contract Administrator, who shall issue instructions in th at regard. The discrepancies are related to items found in condition 2.15(1,2,3,4,5) which cover the contract drawings, contract bills, instructions issued by the architect of contract administrator and finally the CDP documents. From the above we can see that SBC/Q 2011 shows a reasonable understanding to identifying contract documents. The main difference between the NEC3 and SBC/Q 2011 is that the NEC3 document doesnt define the term Contract, therefore there is no defining contract documents unlike SBC/Q 2011. It combats this within the guidance notes providing samples concerning a standard form of tender and form of agreement substituting themselves for actual contract documents. In the Core Clauses 12.4 it states that the contract is the entire agreement between the parties therefore combining the previously mentioned procedures involving the project management and contractual duties, liabilities and obligations. As discussed by Eggleston (2006) the term entire agreement has no legally definable definition however the term entire contract which is also known as a sole agreement clause does. Therefore the contract can only be completed to the written terms and conditions, this excluding any implied terms of common law remedies this relating to any legislation created by parliament as noted in (Galbraith, 2014). Like SC/Q 2011, NEC3 makes provisions regarding any discrepancies and contradictions between contract documents in Core Clause 17.1 however is much less distinct and clear cut in its definitions and clarity. The Clause states that The Project Manager or the Contractor notifies the other as soon as either becomes aware of an ambiguity or inconsistency in or between the documents which are part of this contract. The Project Manager gives an instruction resolving the ambiguity or inconsistency. However this does conflict with Core Clauses namely 12.3 and 18.1 which would then suggest that the responsibility to report inconsistencies lies solely with the Project Manager. Roles involved in the performance of the contract The JCT contracts require the Architect to act as the Contract Administrator in regards to performance of the contract on behalf of the employer. Under SBC/Q2011 the role of the architects expressed duties is covered in conditions 2.8 (1.2.3.4), 2.9, 2.11 and 2.12. These range from ensuring documents are supplied to the Contractor in accordance to the release schedule and initial contract documents to discharging the contract. As these are obligations of the architect they are therefore legally accountable for the area of contract administration. Given the Architects professional position and experience it is there duty to ensure the contract is carried out under the implied terms of common law and to the terms and conditions of the contract, it is crucial that the Architect stays unbiased when making decisions. SBC/Q2011 states under condition 2.4 that it is the duty of the Contractor to continue with the work on a regular basis and attentively and have the works finished by the agreed completion date. The work should progress steadily and in accordance to the contract in regards to time as noted in (Chappell 2012). If the Contractor is to make a breach of duty in respect of non-performance (not partial performance) of the contract would result in complete disregard to the contract terms and conditions which would cause total non-performance. Provisions are made to non-performance regarding the employers in conditions 8.4, 8.5 and 8.7 which guarantees the Contractors continual advancement of works in the event of unpredictable circumstances delaying works and the rectification of defect works. Unlike SBC/Q 2011, NEC3 does not mention the Architect under any of its clauses which removes any context of the Architects involvement. Under Core clause 10.1 it stipulates that the legal transitions and agreements and between the Employer and Contractor and subsequently the Project Manager and Supervisor. The provision of NEC3 states that the association of the Employer is to be related regarding their participation within the roles of the contract administration and are therefore a legal entity. The Project Manager exclusively has authority to change the work information, including issues and discharging any works instruction all of which is stated under Core clauses 14.3 and 27.3. Therefore the Project Manager is acting as the Employers Agent , allowing them to have a greater influence in decisions, which contrasts SBCQ/2011 whereby the Architect of Contract Administrator is more independent and acts in sovereignty. It is vital that the appointed Project Manager under NEC3 be it a single person or firm is competent and professional in order to achieve successful completion of the works and the contract due to the wide-ranging duties and obligations they are assigned. The Project manager and Supervisor can delegate works to other staff members in order to carry out their duties. This is noted under Core clause 14.2 however, before this can be done the Contractor must be notified of what actions each member of staff has been assigned. NEC3 also differs variably from SBC/Q2011 in its lack of expressed terms stating the Contractors obligation to continue with the works regularly. Consequently it relies on the provisions of Core clause 20.1 which state the Contractor is to Provide the works as defined in clause 11.2(3) along with disciplinary procedure that corner any delays to key dates, damages and or the payments scheme. It is important to note that NEC3 has no provisions in any of its Clauses that concerns any expressed terms that state the Project Manager should be neutral and equal, as mentioned above they are effectively acting as the Employers Agent. Therefore any concerns regarding the issues of impartial and unbiased contract administration is an implied duty and should therefore be overseen by the implied terms of common law remedies as displayed in Constain Ltd and Others [Corber] v Bechtel Ltd Anor [2005]. The Contractors Responsibility for Design Regarding the responsibility of the design aspect the Contractor should have no involvement, except if it has clearly been requested and defined within the contract documents under the parameter of the Contractors design responsibility Chappell (2012). It is also worth mentioning that the term design should be used broadly and should also encompass not just drawings but also any written documents relating to the Contractors design proportion for example specifications and schedules of work. Lupton and Cornes (2013) The SBC/Q 2011 has previously required an additional supplement which is provided through the Contractors designed proportion part of the contract. With the Contractors design proportion the employer will then prepare their requirements known as the Employers Requirements, which is created from the performance specification that consequently then allows the Contractor to formulate and submit their proposals known as the Contractors Proposals. These are required when creating the contract documents and subsequently the contract sum. Under clause 2.13.2 it states that the Contractor shall not be responsible for the contents of the Employers requirements or for verifying the adequacy of any design contained within them. Furthermore under clause 2.2 titled Contractors Design Proportion, it states what the Contractor should do where the works contain a Contractors Design Proportion. From these clauses it should be made clear the difference between the Contractors Design Proportion and the remainder of the job is to reduce any conflicts or confusion throughout the project. The Contractors liability is noted in clauses 2.1 and 2.19.1 and ensures that they do not exceed the level of works required, due to the Contractors liability being near equal to the Architects the liability is restricted to the Contractors skill and attention to details in their works. The NEC3 differs from SBC/Q 2011 and does not give the Contractor as much flexibility of which the Contractors design can operate. Clause 60.3 of NEC3 states that any inconsistencies with site information are the responsibility of the Employer. It is noted in Eggleston (2006) that due to the fact the Employer should have taken into account the best site conditions as per 60(12) yet logically the Contractor should have allowances and precautionary measures in place, which is contradictive. The Contractors basic obligation is covered in core clauses 20.1 and the obligation for Contractors designed work in clause 21.1 which states what work and designs are required from the Contractor and that the Employer should state the works information, the criteria to which he requires designs to conform. NEC3 is written to take account of common law remedies unlike SBC/Q2011 which uses expressed terms of provisions when discussing the Contractors liability regarding the works being fit for purpose. NEC3 optional clause X15.(1.2) limits the Contractors liability to reasonable skill and care much like SBC/Q2011 clause 2.1. This clause could be interpreted differently regarding fitness for purpose as the Contractor could complete the works with reasonable skill and care however could not be meeting their contractual obligations. Clause 21.2 states that the Contractor is responsible for the design standards, materials and products unless it is stated otherwise in the works information. As common law remedies implied on any warranties unless they are excluded. Payment SBC/Q 2011s provisions states that the parties involved should agree to suitable staged payments or Milestones as they are more commonly known, however if staged payments cannot be agreed upon the contract provisions will default to interim payments as per condition 4.9 (1.2) where a monthly valuation is submitted. It is therefore crucial that all valuations submitted for interim certificates are reasonably accurate and do not need to be perfectly correct, this will allow for any errors from miscalculations created from the difficulty of the matter as revealed in Secretary of State for Transport v Birse-Farr Joint Venture [1993] 62 BLR 36. Interim amounts account for the completed work at Bill of Quantity rates along with a percentage of lump sums, the final amount is due when the whole work has been re-measured in accordance with the Bill of Quantities. Eggleston (2006) Interim valuations should be calculated via gross valuation, which include for the deduction of retention and any previously arranged payments certified as due. Provisions regarding this are found under 4.16 (1.2.3) discussing work executed, site materials and listed items. Yet staged payments should be agreed before the work is commenced and should correlate to relevant milestones and work sections. However this procedure should require periodic re-evaluations due to the administrative nature. Regarding in the event of insolvency as previously mentioned, the site materials in particular any stored off-site can be a difficult to identify whom they belong to, however noted in the provisions of SBC/Q 2011 under Terms of Conditions 4.17 (1-5) these materials become property of the Employer provided they are accounted for in an interim certificate. The Contractor must also provide proof to ensure all offsite materials are insured. Therefore any implied terms of common law remedies regard ing SGA 1979 are in excluded of their respective powers. To act upon the above the retention of title clause must be completed in order to identify the route the transfer of title takes, this is usually done methodically working through the supply chain from the Contractor, Subcontractor and Manufacturer, again checked against interim payments of that Contractor. The principles of payments should be governed by terms of the contract provisions and also by any implied terms of common law remedies like SGA 1979 and SOGSA 1982 as noted in Hughes, Mills, and OBrien (2008). In SOGSA 1982 it establishes that a payment should be made to any provider of work including the provision of any good or services supplied. However if it is expressed in the terms of the contracts provision a right to set off can be put in place to exclude any implied terms of common law remedies as seen in the case of Acsim (Southern) Ltd v Danish Contracting and Development Co Ltd [1992] 47 BLR 59 and Gilbert-Ash Northern v Modern Engineering Bristol) Ltd [1974] AC 689. Any interim certificates under the provisions of the SBC/Q 2011 are to adhere to the dates specified under the contract particulars throughout the contract and its conditions. Condition 4.10 (1.2) under contract provisions the contractor should receive a written notice stating the amount to be paid and the methodology used to calculate the sum, this should be received no less than 5 days after the submission of the interim certificate from the Contractor. It is therefore common practice for a reference to the interim certificate and copy of the valuation to be prepared by the Contract Administer or Quantity Surveyor. It should be noted that in comparison to either the Contract Administrator or Architect they would be held accountable to the parties involved due to the concern of skill and care. Regarding the final payment a few conditions must be mentioned firstly condition 4.12 (1-7) which covers details interim payments final date and amount most importantly that the final date for interim payment shall be no later than 14 days from the original issuing of the interim certificate. It also provides instructions on how to proceed with any pay less notices. Secondly the under the provisions of condition 4.15 (1-9) under title Final certificate and final payment instructs that the final payment will match the final certificate. The final payment should amount to the total of the contract price while taking into account all additional works and omissions, less the staged payments that have been paid throughout the projects work. As discussed by Ramsey (2000)the case of Lubenham V South Pembrokeshire DC [1986] 33 BLR 39 showing how the Contract Administrator should abide to the provisions of expressed terms of the contract while performing their contractual procedure, in which the contractor will have no motive or reason to challenge the certificates issued. NEC3 differs from SBC/Q 2011 in the methods used relating to payment schemes. Firstly it is the Project Managers responsibility to assess the amount of the payments due at the assessment date and consequently they are accountable to ensure the submission of application to confirm payment. The Project Manager is also responsible for determining the first assessment date. This is found under Core Clause 50.1 under title assessing the amount due. Clause 51.1 stating that the latest dates that the Project Manager can certify the payment are fixed throughout the contract relating to each assessment date, this is usually a period of 1 week from the date. NECs secondary option Clause X16 (1.2) is similar to condition 4.20 (1.2.3) of SBCQ/2011 in its replication which defaults the retention percentage to either 3% unless otherwise stipulated under the contract particulars. Regarding the Core clauses that relate to retention there are no expressed terms found in the contract provisions. Core Clause 50.3 is designed to be a powerful motivation to the Contractor and can incur a 25% deduction until the Project Manager confirms a programme submitted by the Contractor, however no provisions are made that make any reference to the final certificate, which consequently means that certificates have no order of precedence and controversially no contractual status. As we are aware it is the Project Managers responsibility under Core Clause 50.1 to access and certify each payment amount at the given assessment dates, along with this under Clause 50.4, it states that the Project Manager should take into account any submissions by the Contractor that however the responsibility remains on the Project Manager the amount due regardless if he has not received a submission from the Contractor. Any assessment that is issued after the defect certificate will be considered as is common practise as the final assessment which will lead to the final certificate, therefore from clause 50.4 it is understood that without the Contractors submission of a final account before the last assessment they will lose any influence they have regarding payment. However this clause may cause disputes between the Contractor and Project Manager regarding the information supplied from the contractors original submitted programme, as this considered to meet the requirements of the contracts agreement. Clause 50.3 is biased in its favouring to the Project Manager, therefore the Contractor may wish to seek adjudication if they believe they have any conflicts throughout the project as the clause provides the opportunity to invoke a penalty clause. NEC Core clause 50.5 is designed to provide motivation to the Contractor to submit a programme which contains information required for the contract, within this clause it is understood that if the amount has been inaccurately assessed is difficult to comprehend. It is implied that the Contractor will not be entitled to any correction of the next payment certificate. Usually it is common practice for inaccurate assessments to be corrected on the later payment certificates without the Project Managers admission. However, if the Project Manager does not correct the assessment in question again the Contractor can seek adjudication by an Adjudicator. If the Project Manager does admit to a mistake following a tribunal or adjudication, under the provisions of core clause 51.3 it is liable to attract interest calculated from the date when the increased amount would have been certified if there had been no dispute. Core Clauses 11.2(21), 11.2(22) and 11.2.(28) relate to Payment in Main Option B Priced Contract with BOQ. The Term bill of quantities is defined in clause 11.2(21) which define its meaning and therefore the how the BOQ relates to other clauses. Clause 11.2(21) is very similar to Core Clause 11.2(20) of the main Option A priced contract with activity schedule. Finally Core Clauses 11.2(28) and 11.2(31) define the completed work ensuring it cannot be misinterpreted regarding payment terms. References Chappell, D. (2012) Understanding JCT standard building contracts. 9th edn. London, United Kingdom: Taylor Francis. Eggleston, B.Ce. (2006) The NEC 3 engineering and construction contract: A commentary. 2nd edn. Oxford, UK: Wiley, John Sons. Galbraith, A., Stockdale, M., Wilson, S., Mitchell, R., Hewitson, R., Spurgeon, S. and Woodley, M. (2014) Galbraiths building and land management law for students. 6th edn. Oxon: Routledge. Hughes, S., Mills, R. and OBrien, P. (2008) Payment in construction: A practical guide. Coventry: RICS Books. Lupton, S. and Cornes, D.L. (2013) Cornes and Luptons design liability in the construction industry. 5th edn. London, United Kingdom: Wiley-Blackwell (an imprint of John Wiley Sons Ltd). Ramsey, Vivian. Construction Law Handbook. 1st ed. London: Thomas Telford, 2000. Print. Cases Acsim (Southern) Ltd v Danish Contracting and Development Co Ltd [1992] 47 BLR 59 and Gilbert-Ash Northern v Modern Engineering Bristol) Ltd [1974] AC 689. Constain Ltd and Others [Corber] v Bechtel Ltd Anor [2005]. Lubenham V South Pembrokeshire DC [1986] 33 BLR 39 Secretary of State for Transport v Birse-Farr Joint Venture [1993] 62 BLR 36.

Effectiveness of Advertising Essay

DEFINITION: Advertising is the non personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. MEANING: Advertising is a form of communication for marketing and used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Advertising messages are usually paid for by sponsors and viewed via various traditional including mass media such as newspaper, magazines, television, radio, outdoor advertising or direct mail; or new media such as blogs, websites or text messages. CONCEPT: The word advertising is derived from the Latin word, â€Å"adverto† â€Å"ad† meaning towards and â€Å"verto† means to turn. Literally it means turning people’s attention to a particular or specific thing. Advertisements are sometimes spoken of as the nervous system of the business world. As nervous system is very important in human body so it is vital in business world. Advertising is multidimensional. It can be viewed as a form of communication, as a component of an economic system, and as a means of financing the mass media Different kinds of businesses use advertising to motivate different kinds of markets toward different kinds of responses ADVERTISING EFFECTIVENESS The main â€Å"actors† related to the effectiveness in the advertising activities are consumer, advertisement, product/service, medium, and environment. The advertising effectiveness can be studied from the different manifestations of these actors. * Consumers are audience of the advertisement and potential purchasers of the product or service. Many models of consumer behaviour have been developed to measure the advertising effectiveness. For example, in the attitude model in the effects of advertising on consumers can be described as a sequence of stages or steps that begins with an awareness of the existence of what is being advertised, through the knowledge on what the product or service has to offer, favourable attitudes, preference over all other possibilities, and the conviction that the purchase would be wise, and finally culminates in the actual purchase of the product or service. * Advertisement in a traditional sense can influence the consumer behaviour. In new media advertising on the Internet, the advertisement can be influenced by the consumer behaviour as well to manifest the effectiveness. For example, click through rates of banner advertising on the web can be used to measure its effectiveness. * Product/service represents the motivation of the advertising. Advertising is often used to try to increase sales of a product or the use of a service, to improve the firm’s â€Å"corporate image†: to persuade people that the company is benevolent and trustworthy, or to change people’s behaviour such as anti-smoking. So the advertising effectiveness can be also measured through the achievements of the motivation, such as the profit and the brand value. * Medium is the carrier of the advertising message. The principal media may be classified as newspapers, magazines, radio, TV, direct mail, Internet, outdoor and so on. The first criterion for effectiveness is that sufficient numbers of the target audience should get to see or hear the advertisement, which is mostly decided by the nature of the medium. 1.2 PURPOSE OF THE STUDY PREMIER HOME APPLIANCES wanted to know the effectiveness of their advertisement on their customers in order to improvise their advertising strategies. 1.3 PROBLEM DEFINITION To study the effectiveness of advertisement of premier home appliances 1.4 OBJECTIVES OF THE STUDY * To find the advertising effectiveness of premier home appliances * To evaluate the influence made by the advertisement on the customers purchase decision. * To find whether the advertisement has reached the customers. * To find which media impact made a huge impact. * To know whether advertisement creates brand identity among customers. * To know whether advertising creates awareness and belief about the product to customers. 1.5 HYPOTHESIS: Inspite of having an impressive advertisement they found it to be not convincing. 1.6 INDUSTRY PROFILE: Home Appliances are that without which a modern home is considered incomplete, especially in urban areas. We have become so used to some of the home appliances that it seems difficult to live without them. Indeed, they have made our life more comfortable and easier than ever. In metro cities and big towns, such household appliances are regarded as a boon, as they are instrumental in cutting down the time involved in most of the domestic chores. This is really a great help since people often find it difficult to keep a balance between professional obligation and household needs. HOMEAPPLIANCES PRODUCTS: Products such as microwave ovens, juicer- mixer- grinder, fully automatic washing machines, and frost- free refrigerators are the most popular category of home appliances. This is because they have made the work of housewives less tiresome and more enjoying. Most of the domestic appliances are useful in various kitchen related jobs and hence are termed as kitchen appliances. Gas stoves, toasters, microwave ovens, mixer & grinders, juicers & blenders, rotti makers, refrigerators, water purifiers are some of the most common kitchen appliances in India. Besides, there is a category of electronic products that have become an integral part of modern houses. These are air conditioners, fans, room coolers, room heaters, geysers, electrical irons etc. HOMEAPPLIANCES COMPANIES IN INDIA There are many Home Appliance companies in India like premier, pigieon, butterfly etc. Apart from them there are various international companies also that deal in domestic appliances. Some of these home appliances manufacturers are Samsung, LG, IFB, Whirlpool, and Kenmore etc. With the arrival of international brands in Indian market, the competition among rival companies has become stiff. Since, a majority of products are electrically operated; the focus is on such household appliances that are efficient in power consumption.| HOME APPLIANCES STORES Most of the leading home appliances manufacturers and companies have set up their exclusive retail outlets in important towns and cities of the country. Besides, there are local home appliances suppliers, manufacturers, wholesalers and retailers spread throughout India. Apart from that Home Appliances stores and shops are located in every locality, which let you compare products of different companies before buying and also let you buy all kinds of home appliance products at one place. Some manufacturers also offer after sale service, and if needed, repair the damaged parts of your electronic products. So here you will find the sites of some of the leading Home Appliances manufacturers and suppliers 1.7 COMPANY PROFILE: Sivanesan CEO- Sivanesan Group of Companies â€Å"Sivanesan group of companies believes in bringing quality products to over customers, right from its inception. No wonder, we have internalized high standards of quality in over business functions. The results are there for everyone to see in the form of remarkable levels of â€Å"customer satisfaction† and â€Å"business trustworthiness†. â€Å"Quality isn’t something that can be argued in a brochure or promised to a client. It must be there in your product. If it isn’t there, the finest sales talk in the world can not act as a substitute. At Sivanesan group of companies we have always believed in quality of our products, of our workforce, of our processes, of our management and in every aspect of our business relationship. Quality, at Sivanesan group of companies, is never an accident; it is always a result of high intentions, sin care effort, intelligent direction and skillful execution. The Sivanesan group is one of India’s largest and m ost respected business conglomerates in the home appliances sector. Premier the group well established brand founded in 1974 by Sivanesan, CEO of Sivanesan group of companies, since then the group has mentioned firm and impressive escalation. Today the group successfully manages as many as seven full-fledged manufacturing units above and beyond marketing and export divisions. The premier range of products is crowning almost the entire requirements of a modern kitchen. This can be seeing by the actually that we manufacture over 32 products under the premier brand tree. The most momentous being the vast reservoir of well trained, highly energized team of over 400 professionals and technicians. In addition to this premier’s R&D efforts persistently improve manufacturing methods to enhance the premium placed on its products. Moreover, they have invested valuable time and resource to bring their manufacturing practices in line with the most excellent in the world. This includes the installation of the most up-to-date machineries and processes. Premier pressure cookers come to your after years of research and development and offer the healthiest mode of cooking by conserving vital nutrients, vitamins and energy. Premier’s multiple facility system, built in to every one of its cookers, ensures increased safety and reliability in the long run. The aesthetic appeal of the streamlined exteriors and superior overall design help conservation of precious energy and time through quick, even heating. Underwriters laboratories inc (UL) is an independent not for profit organization, which in its 107-years-old history has dedicated itself to the cause of safety and quality service. UL is headquartered in the USA and has a network, which spans 89 countries across the globe offering manufactures, the world over unlimited access to the most lucrative markets. As per available estimate approximately 16 billion marks appeared from amongst 18,000 products in 1999 alone. UL certification symbolizes a commitment to continually offer saf er products to customers the world over. Premier cooker has now been accorded this prestigious certification for safety excellence on its cooker. A momentous occasion for the premier group and recognition for the safety standards it has been following for over three decades since its inception. The premier range of products covers almost the entire requirement of modern kitchen. With emphasis on quality, safety and product innovation, premier has been able to win the hearts of the Indian housewives and be reckoned as a leader in the kitchenware market. Today, premier manufactures over 32 products in 97 variations. Premier products are also exported to markets in Europe, west Asia, south east Asia, America, Australia, and Africa. Underwriters laboratories (UL) of USA and bureau of Indian standards (ISI) has certified premier’s automatic rice cookers and pressure cookers. Premiers attractive pressure cooker range include a wide verity of material and design options including Aluminum, HARD-ANODIZED, SS copper-bottom and SS sandwich bottom with unmatched durability, performance and style, the premier pressure cooker is quite truly the heart of any modern kitchen. Presented below are the different versions and models of the premier’s automatic rice cooker. Among other top selling range from premier are stainless steel copper bottom pressure cooker, mixi, multi-steamer, regular cookware and the LPG stove and many more. All that they are giving is to make cooking the comfortable, safe and economical for the housewives. Now to find out the ultimate safety symbol in kitchenware, look out for premier’s pressure cooker. In short, premier one of the premier brands in kitchen appliances, brings to its consumers cooking solutions that are not only considered â€Å"red-hot†. When it comes to standards related to product safety, there is the trust of lakes of premiers customer’s world over they have and the (UL) certification 1.8LIMITATIONS OF THE STUDY * Time constraint was the biggest limitation. The project had to be completed within 2 months and hence the sample size had to be lesser. * One problem that every interviewer faces is the willingness of the customers in filling up the questionnaire. * Validity of information obtained from the respondents was a major drawback. 1.9 SCOPE OF THE STUDY This study is expected to identify whether it has reached the target audience and thus, can find the gap that is to be improvised. CHAPTER-II REVIEW OF LITERATURE According to Weilbacher (1984), this ability to jumble all of what one knows about a product or a company together with selected elements from one’s life experience is the essence of Creativity in Advertising. The degree or level of Advertising C:reativity is definitely related to the Advertising Effectiveness. To assess the effectiveness of advertisements, there have been two streams of research (Jeong, 2004). One stream of research focuses on the psychological aspects of advertising impact and the other focuses on the sales and market response aspects of advertising effects. Neslin(2002) found that other variables like sales promotion can have a significant influence on the advertising and sales relationship and consider such variables responsible for inconsistent results in previous studies on the effectiveness of advertisements. The behavioral perspective of advertising effectiveness provides insight into the antecedents of consumer behavior like attitude, recall and brand choice. It, therefore, supersedes in importance than the market and sales response method of advertising this is also more important as it is more consistent with the marketing concept which focuses on the final consumer as a fundamental business philosophy (Ang,Lee & Leong, 2007). Consistent with such views, Lucas and Britt (1963 cited in KocabiyikoÄŸlu, 2004) stated quite earlier that the basic purpose of advertising is to provide information about the actual receivers of advertisements that are instrumental in the selection of appropriate advertising strategies. This ultimately improves the effectiveness of advertisement and hence will positively affect the market result. The behavioral perspective of advertising effectiveness concerns how people perceive, process, respond to, and use advertising information in making purchase decision about certain product or service (Jeong, 2004). Similarly, attitude as another measure of advertising effectiveness is important because it is related to how consumers evaluate the advertised products. A strong positive attitude towards a product means that the person may buy the brand in future (Wells etal., 2003). As Mitchell and Olson (1981) state that as attitudes are relatively stable and enduring predispositions to behave, they should be useful predictors of consumers ’behavior towards a product or service. Gresham and Shimp (1985) consider attitude as an attempt to influence consumers’ choice. Advertising recall is a memorability test that determines how viewers remember something specific about the advertisement and the brand (Wells et al., 2003). Recall can be aided as well as unaided (Till & Baack, 2005). CHAPTER-III RESEARCH METHODOLOGY Research is a systematic method of finding solutions to problems. It is essentially an investigation, a recording and an analysis of evidence for the purpose of gaining knowledge. According to Clifford woody, â€Å"research comprises of defining and redefining problem, formulating hypothesis or suggested solutions, collecting, organizing and evaluating data, reaching conclusions, testing conclusions to determine whether they fit the formulated hypothesis† In other words, research methodology is simply the plan of action for a research which explains in detail how data is to be collected, analyzed and interpreted RESEARCH DESIGN: The study is descriptive in nature. Data were collected through questionnaire and processed. Analyzing using various statistical tools like tabulation percentage and relationship chart. TOOLS USED: To analyses and to arrive at a conclusion as to how the professional view has changed the environment suitable statistical techniques are to be employed. The research has been done by using following tools. Percentage, Tabulation, Pie chart, Bar chart No. of respondents Percentage = ——————————- x 100 Sample size PERIOD OF SURVEY: The duration of the study has been for the two months. SAMPLE SIZE : For these study 60 consumers where taken as the sample size to collect the detailed data DATA COLLECTION TECHNIQUES 1.Primary data 2.Secondary data The techniques that was used by the researcher for collecting primary data was the questionnaire method. The researcher has used the structure form of the questionnaire with the close us open-end question. The researcher has collected primary data from the respondents and secondary data from post research. Face to face method secondary data was also adopted to have additional information. QUESTIONNAIRE Questionnaire is a special practice to prepare a schedule of questions or a questionnaire for interviewing a person. As such, the set of questions prepared are of two types: A set of questions prepared by the interviewer and is asked by the interviewer during an interview is the first kind. It is a set of questions administered by the interviwer in interview. A set of questions prepared by the interviewer and is given to the person being interviewed and filled in by the interviwee: the person giving interview. In either case, data can be gathered and then analyzed. The two are being used in geography, especially in field work research. There is a kind as well. Some researchers have prepared such schedules of questions of questionnaires , evaluated them and then standardized them as well.

The End of Savannah State University Essay Topics

The End of Savannah State University Essay Topics Application essays about challenges reveal how you respond to difficulty to folks who are quite interested in how you'll handle the subsequent four years all on your own. Debating is a helpful practice for all people as a result of the experience and skills it provides you. Stephen connects his previous experience to his present-day maturity through self-knowledge. Admission is granted for a certain semester and is validated by registration for this semester. Applicants have to be admitted to the Graduate School before they are entitled to register. Students know the way to be creative. They lead busy lives and often forget about an upcoming deadline. The next graphic shows the way the cost of getting a degree at Georgia State University compares to other similar excellent colleges nationwide. FCS schools play with no more than 63 scholarships. 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Lorraine Hansberrys A Raisin in the Sun - 735 Words

The play â€Å" A Raisin in the Sun† by Lorraine Hansberry shows three generation of women under the same roof and the struggle each women face, the dreams that they had and how they overcome the obstacle in their life to move on to something better. The women in the family has had to sacrifice a lot to make the family either happy or progress further in life. Lena Younger became the head of the household upon the death of her husband. She moved from the south to the north to better herself and her life. Lena dreams and aspirations are link to those of her family. She does not aspire to be more than what she is, but she wants more for her family. Lena is struggling to understand how money as became such a big part of her family. She cannot comprehend the way her children are acting, when they were brought up better than that. Beneatha rejecting God by saying it is just man who does all the work and does not get the praise. She is just expressing the family situation in way tha t maybe Lena would have been able to understand. Lena wants Walter Lee to stand up and become the man he can be; she wants him to feel he is a man, so she decided to give the chance to be the head of the family by giving him the rest of the insurance money to put in an account to manage. Ruth is married to Walter Lee, she is frustrated and just plain tire of the way she is living and Walter Lee is treating her and the family. She is tired of her husband’s get rich ideas, but still seeks to please him andShow MoreRelatedLorraine Hansberrys A Raisin in the Sun1260 Words   |  6 Pagesoblivious to this fact, and to those who are aware and accept this knowledge. The people who are oblivious represent those who are ignorant of the fact that their dream will be deferred. This denial is the core of the concept used in A Raisin in the Sun by Lorraine Hansberry. The perception of the American Dream is one that is highly subjective, but every individual dream ends in its own defermen t. During the 1960s, the African-American people were in racial situations due to their â€Å"lowered status†Read MoreLorraine Hansberrys A Raisin In The Sun1850 Words   |  8 PagesIn Lorraine Hansberry’s â€Å"A Raisin in the Sun† (1959), she reveals the life of the Youngers family. In doing so, there surfaces a detrimental ideology that destroys the family financially and in their overall happiness. In Act II Scene I, Walter, the father figure of the family, says, â€Å"Why? You want to know why? Cause we all tied up in a race of people that don t know how to do nothing but moan, pray and have babies!† (Hansberry 532). By way of explanation, the family and much of the African-AmericanRead MorePride in Lorraine Hansberry’s A Raisin in the Sun611 Words   |  2 Pages Pride Numerous meanings thrive throughout Lorraine Hansberry’s A Raisin in the Sun. One of the most prominent essential values shared is pride. The Younger family having little financial worth to their name holds pride as a means of dignity. Pride is depicted in almost every aspect of the novel, particularly represented through intricate self-respected morals, dreams, and struggle. Every character relays pride in their unique way. Mama and Walter are the most diverse to analyze in terms of layeredRead MoreAnalysis Of Lorraine Hansberrys A Raisin In The Sun1092 Words   |  5 PagesLorraine Hansberry was an African-American female playwright born in Chicago in 1930. Hansberry’s play, A Raisin in the Sun, has won awards such as the New York Drama Critics’ Circle Award for Best Play and is loosely based on events involving her own family. This play portrays a poor African-American family of five known as the Younger Family, living on the South side of Chicago in a run-down one-bedroom apartment, Its furnishings are typical and undistinguished and their primary feature now isRead More Lorraine Hansberrys A Raisin In The Sun Essay552 Words   |  3 Pages But not everyone will achieve their dreams and some, because of sad circumstances lose their grip on their dream and fall into a state of disappointment. Langston Hughes poem relates to the dreams of Mama, Ruth, and Walter in Lorraine Hansberry’s play A Raisin in the Sun. nbsp;nbsp;nbsp;nbsp;nbsp;Ruth has to listen to Walter’s extravagant dreams of being rich and powerful all the time and know that these dreams will never happen. They are very poor and Travis must sleep on the couch becauseRead MoreEssay on Lorraine Hansberrys A Raisin In The Sun1190 Words   |  5 Pages Lorraine Hansberry’s novel, A Raisin in the Sun, revolves around a middle-class African-American family, struggling during World War II. By reading about the Younger’s true to life experiences, one learns many important life lessons. One of the aforementioned would be that a person should always put family’s needs before their own. There are many examples of this throughout the novel. Just a few of these would be the example of Ruth and her unborn baby, Walter regaining the respect of his familyRead More Lorraine Hansberrys A Raisin In The Sun Essay3889 Words   |  16 PagesLorraine Hansberrys A Raisin In The Sun A dream deferred is a dream put off to another time, much like this essay. But unlike dreams sometimes, this essay will get fulfilled and done with. Each character from A Raisin in the Sun had a deferred dream, even little Travis although his dream was not directly stated.   Ã‚  Ã‚  Ã‚  Ã‚  Their dreams become dried up like a raisin in the sun. Not just dreams are dried up though; Walter Lee and Ruth’s marriage became dried up also. Their marriage was no longerRead MoreLorraine Hansberrys Raisin In The Sun1883 Words   |  8 PagesOver 5 decades ago Lorraine Hansberry wrote a play, Raisin in the Sun, about a family living in Chicago  during the Civil Rights Era.   The play illustrates a realistic portrait of African-American life during the late 50’s early 60’s.   The family comes into some money as a result of the Patriarch of the family passing away.   This insurance check presents an opportunity for each member of the family to realize their dreams in order to escape the ghetto.   However, each family member/character dealsRead MoreEssay Lorraine Hansberrys A Raisin In The Sun2551 Words   |  11 PagesRaisin in the Sun In the story â€Å"Raisin in the Sun† there is basically a group of characters all in one family living in a small apartment with everyday their love dying a little more. The family is black and through the whole play it shows how segregation was played in the 1950s. Ruth Younger is a wife of Walter Younger and a Mother of Travis Younger who is living in a small living assortment and just wants to get away and move on to something bigger and something more independent. Now with herRead MoreThe American Nightmare: Lorraine Hansberry’s A Raisin in the Sun1011 Words   |  5 PagesIn Lorraine Hansberry’s â€Å"A Raisin in the Sun†, she uses the African American Younger family as a representation of the entire race’s struggle for the American Dream. America has always had slogans such as â€Å"the land of the free† and â€Å"liberty and justice for all†. The Younger family is finding out, like generations before them, the American Dream i sn’t at all what it seems if you’re black. The family eagerly awaits the insurance check from the death of their father, while living a life of constant